16 years as a hands-on copywriter, advertising, communications and innovation professional.     Spent six years in mainstream advertising with agencies like McCann Ericsson, MAA Bozell, FCB~Ulka.     Spent three years in mainstream online medium as a design and eLearning consultant. Headed the creative department of two very successful eLearning startups in India namely eGurucool and LIQVID.     Professional expertise in communications, brand-building and idea packaging, community building and retention, interface and information design, usability, lighting design, accessory and product design and sculpture.     Developed and executed corporate branding solutions, communication strategies, ATL and BTL campaigns, websites, advertising, films, surround collateral, promotion packages, sales kits, consumer kits and various marketing and sales ammo for startups, mid-level and large as well as Fortune 500 companies across the world.     Shortlisted among top five from India for the International Young Design Entrepreneur of the Year (IYDEY) Award 2007. IYDEY Award has been instituted by British Council. It showcases successful and promising design entrepreneurs from select countries across the world and presents them with the opportunity to network with each other, familiarise themselves with the UK design sector, showcase their work at 100% Design and win the IYDEY Award.     Won a host of national and international advertising awards.     Founded Creativegarh - the world's largest community of creative people in September 2000. Membership in January 2010 - over 5500.     Co-founder and Creative Director of Uncube - a full service marketing outsourcing company based in Los Gatos, California. Uncube provides one-stop strategy and design services to hi-tech startups across the world.     Innovation Consultant, Creativegarh Art and Craft Gallery, New Delhi.     Currently writing two books on 'everyday creativity'.